While originally launched in the US, Chobani have introduced their incubator program to Australia in partnership with Monash University’s Food Innovation Centre (FIC).
The Chobani Food Incubator aims to provide local food start-ups with resources to scale their business and increase market presence both locally and globally.
In Australia, over 100 applications to join the program were received, and the companies selected for the inaugural incubator class are 99th Monkey, Bake Mixers, Kooee! Snacks, Matcha Maiden and Mingle Spices.
Products produced by these companies include high-protein jerky, seasonings and bake mixes for the health conscious, Australia’s first matcha beverage powder, and ethically and sustainably produced nut butter.
Over the next four months, the selected companies will spend time at Chobani’s Melbourne factory as well as FIC’s recently launched $3 million food incubation facility participating in a tailor-made curriculum.
The curriculum draws on the FIC’s expertise in new product development and innovation, Chobani’s experience in product development, sales, marketing and customer engagement, and other external expertise.
A Watermark team including Amanda Jones and Dr Chris Vindurampulle are excited to be part of the curriculum, and look forward to meeting each of the teams to provide guidance and expertise in protecting and leveraging their intellectual property.