Consumer Goods

Representing your brand

Watermark actively represents consumer product businesses across a broad range of industries including:

  • Fashion & design
  • Cosmetics
  • Food & beverage
  • Personal care & household goods

Our expertise in consumer products spans multiple disciplines.  Many key players in the consumer goods sector entrust us with the management of their patent, design and trade mark portfolios.

We understand that the consumer goods industry faces two economic challenges: fragmentation and simplification.  The changing attitudes towards products and brands has shifted the route businesses take to reach consumers.  Collectively these challenges have impacted the way consumer good businesses manage their brand and business portfolios and their market approach.

At Watermark, our attorneys and lawyers can assist you with the best path to keep your business commercially viable.

Recent Experience

Here are few businesses we’ve successfully advised:

Well known fashion apparel
Successful Federal Court action

We represented a well known international fashion company in case involving trade mark infringement, misleading conduct and passing off proceedings in the Federal Court against another retailer.


Famous fashion accessory brand
Federal Court action and customs seizures

We secured a successful final judgement for a famous fashion accessory brand in a trade mark and design infringement proceedings in the Federal Court of Australia.  Our work was critical in the maintenance of customs seizures and obtaining urgent interlocutory injunctive relief.


Well known consumer goods provider
Trade Mark opposition in Korea

We represented a well known consumer goods provider in regard to a trade mark opposition in Korea.  The opposition was successful on the basis of the evidence we gathered and established. The Korean tribunal decided that the applicant had filed trade marks containing or comprising our client’s brand name in bad faith and with the intent to free ride on the accumulated fame of our client’s internationally well known trade mark.


Get in touch to find out how Watermark can help your brand.

Areas of expertise

Patents & Designs
Trade Marks
IP Legal
IP Advisory
Competitive Business Intelligence

Get in Touch

Paul Fong

Principal, Patent & Trade Marks Attorney

Western Australia

Roger Green

Principal, Patent & Trade Marks Attorney


Kim Nicholson

Senior Associate, Lawyer & Trade Marks Attorney

New South Wales

Leanne Oitmaa

Principal, Lawyer, Patent & Trade Marks Attorney

Western Australia

Ray Tettman

Principal, Patent & Trade Marks Attorney