Richard Baddeley knows that you can’t make an omelette without cracking a few eggs.

“Getting your intellectual assets in order is a bit the same. What should you keep and what should you cull? What can be licensed, what is core to your business and where does the future direction of your R&D lie? It can be hard work but I love the breakthrough when a client sees the value that strategically managed IA can deliver.”

I AM: constantly exploring how to use IP as a business tool.

Title: Principal, Patent and Trade Marks Attorney

Qualifications: Bachelor of Engineering (Chemical) (Honours), Bachelor of Laws

My background is in chemical engineering and I provide extensive intellectual property advice and support in that field and particularly the field of mineral and hydrocarbon resources. My main areas of expertise are in mineral and hydrocarbon processing both upstream and downstream and in automotive technology.

Other areas of interest include environmental engineering, water treatment processes, waste processing, renewable energy, brand strategy and IP dispute resolution through negotiation and legal process.

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