Our approach.

Watermark takes a fresh approach to the provision of traditional intellectual property (IP) services.

What’s different about our approach?

Watermark’s point of difference is our fresh thinking in aligning all aspects of our advice with our clients’ business objectives. This means that we provide IP services with an end goal in sight. We assist our clients in creating, capturing, and managing their intellectual assets for profit and growth.

More than protecting or defending

We’re good at protecting innovation and defending IP. It’s what we do. But we do it with a broader picture in mind. Your picture. Your landscape. Your business.

And because we take this approach, everything we do is considered in the context of your business and what you want to achieve. Every patent specification we draft, every trade mark application we lodge and every design we register, we’re thinking about how it will bring value to your organisation. Every opposition we run and every litigation matter we consider, we’re thinking about how it will affect your position in the marketplace and how it ties in with the aims of your business. Every agreement we draft and every licence we negotiate we’re thinking about how it gives you the edge over your competitors.

As part of our fresh way of thinking we understand the importance of protecting IP, but we also know that organisations need to look beyond this to leverage their intellectual assets as an integral part of their business strategy. At Watermark, we collaborate with Glasshouse Advisory, also part of Xenith IP, to offer you the following IP advisory services; innovation incentives, IP economics and IP strategy.

We encourage you to look beyond protection and approach the management of your intellectual assets as an integral part of your business strategy.